The Board of Directors of the Bank approved a Sustainable Development Strategy for the period till 2015 on the basis of environmental conditions and assessment of CHELINDBANK position in the banking services market. This strategy assumes a further Bank development within the framework of its mission as a large universal bank in the Ural region in the first place. Business model is a highly technological provision of basic banking services to companies and their employees, individual private entrepreneurs and individuals in the Ural region, mainly in the Chelyabinsk Region.
The Bank's main lines of business under the Sustainable Development Strategy include:
Improvement of banking efficiency due to high-quality banking services for enterprises, companies, their employees, sole entrepreneurs and individuals in the Urals region is the main objective of CHELINDBANK.
Customers attracted by the Bank ability to be a competent and reliable financial partner with a wide range of modern banking services in accordance with mutual advantage principle are the key Customers for the Bank.
Quality, speed, processability of services shall be the final goal for arrangement of business processes in the Bank and provide Customers with a 24-hour access to information and services. Customers shall be serviced by any branch or subsidiary office of the Bank irrespective of the place of account opening. The Bank offers to increase number of sales points in the Chelyabinsk region, and develop Customers service network outside the region . mainly in the Urals.
The main Customers. values are created by the Bank personnel, that is why the Bank is increasing level of their education and loyalty. The personnel skills are the main development factors, and their work is paid according to personal contribution of each employee to the process of achieving goals.
For the purpose of full Customers. satisfaction and long-term increase of business value for the shareholders, the Bank shall triple its assets by 2010 providing annual profitability of assets on the level not less than 1,5%, and own capital profitability . not less than 10%. Profit will become the basis for appropriate growth of the Bank own capital.
To achieve the stated goals the Bank shall substantially expand partnership relations with international financial organizations, banks, and strategic alliances with other companies for the purposes of getting access to new opportunities.
The Bank shall strengthen and develop its current competitive advantages that are Customers trust, affordable services for a wide range of Customers, high service culture and decision-making efficiency.
The main objectives and tasks of the Bank for 2006-2007 are defined by the Bank Development Conception till 2010. In 2006-2007 the Bank is planning to increase the assets by not less than 30% per year with assets profitability level not lower than 1,5% that will allow to presume and strengthen the positions of one of the largest banks of the Urals region.
For achieving this objective it is necessary to solve the following tasks: